Networking Event The Protein Community: The Power of Collaboration

October 20, 2023

Networking Event The Protein Community: The Power of Collaboration

Date: November 16th, 2023
Time: 13.45 – 15.45 p.m. (doors open 13.30)
Location: Foodvalley NL, Wageningen

We are excited to unveil more details for the upcoming Networking Event from The Protein Community: “The Power of Collaboration.”

Matchmaking TPC-partners
Many amazing innovative Protein products have been developed through collaboration of TPC-partners. In our ongoing pursuit of fostering greater collaboration, we will kick off our meeting with a dynamic way to connect you with potential partners who can help elevate the success of your innovations. Engage in this session, hosted by Jeroen Willemsen, and enjoy live matchmaking and possibly forging a valuable partnership on the spot!

Showcases
The heart of our event lies in three interactive rounds of workshops, featuring six inspiring showcases. These initiatives reflect the power of collaboration among TPC-partners, each aligned with our three core focus areas: protein self-sufficiency, redefining the protein industry, and shortening time to market.

The showcases that are confirmed are:

  1. Co-Fresh: Ten TPC-partners participated in this project. Minke Burgers, Protein project manager at Foodvalley, and Geert Lindenhols, a faba bean farmer, present falafel made of Dutch faba beans.

  2. Paul van Zanten, Inveja:  offering insights into Inveja’s unexpected collaboration with De Nieuwe Melkboer.

  3. Jos Bijman, Wageningen University: he will present a business model for sustainable business & collaboration.

  4. Kirsten Knobel, The Protein Brewery & Frank Smalberg, Uticon: their experience in how their collaboration helped to tackle engineering challenges in building a state-of-the-art Protein Factory.

  5. Protein Transition Map NL: over 416 companies are identified in the Netherlands and are presented on this online tool made by Foodvalley. Lots of data = food for valuable collaborations.

  6. Shared facilities & vouchers: this opportunity for upscaling and collaborations is presented by Emmanuel Amon, including two best practices with companies from The Protein Community

After our meeting, we invite you to walk with us to the Foodvalley Partner Event, starting at 16:00 p.m.

This event is for TPC-partners only, please register via The Protein Community on Foodleap.

If you would like to join this event but are no partner of The Protein Community, please contact our community manager Leo Koning here.

Meet the new TPC-partners

October 19, 2023

Meet the new TPC-partners

Our community is growing! On Wednesday, October 4th, we welcomed ten new organisations into The Protein Community: Huijbregts Groep, Mosquito In The Room, Bflike, Spot Innovation, One Planet, Niras, Inveja, Schuttelaar & Partners, KiCo and LC Ingredients. Each of these organizations had the opportunity to introduce themselves and share why they chose to join TPC, their potential needs, and the value they bring to our community.

To get to know our partners better, watch the pitches of Huijbregts and Bflike below! To get to know the rest of the partners, watch the meeting here via Foodleap. Additionally, keep an eye out for another session in a few months, where we will introduce even more new community members.

A warm welcome to our new partners; we look forward to getting to know these organisations!

New Project Coordinator: Suzan D’Rose

October 18, 2023

New Project Coordinator: Suzan D'Rose

What drives you? Why do you work for The Protein Community? 

My interest in the protein transition and plant-based diets started with my love for animals which turned me into a vegetarian a long time ago. Then, during my BSc and MSc degree in Nutrition & Health at Wageningen University, I gained knowledge on the health benefits and the environmental benefits of a more plant-based diet. The protein transition topic also became the focal point of both my theses and my internship. Therefore, I am very happy to join Foodvalley and to support The Protein Community as it relates directly to my academic studies, and I can contribute to a more sustainable food system!

 

What will be your roll at TPC? What can people contact you for? 

I will primarily take over the role of Project Coordinator for TPC, which involves the website, The Protein Community on Foodleap and the TPC newsletter. I will also assist in the onboarding of new community partners. Additionally, I will be responsible for organizing TPC events, including the upcoming community event on November 16th. If you have inquiries about this event or any other TPC-related matters, please don’t hesitate to contact me: suzan.drose@foodvalley.nl

Put yourself on the map!

October 11, 2023

Put Yourself on the map

Put yourself on the Protein Transition Map NL together with more than 400 actors and initiatives working towards an economically healthy future for proteins.

The Protein Transition Map NL highlights the efforts of over 400 actors and initiatives dedicated to reshaping the protein landscape towards a more sustainable and economically healthy future. 

The Protein Transition Map NL, scheduled for launch in 2024, serves two primary objectives:

  1. Global Exposure: It provides a unique portal for international stakeholders seeking sustainable protein solutions, thus opening up the Dutch ecosystem to the world.
  2. Economic Impact Assessment: By collecting, analysing, and aggregating data from featured actors, the map offers valuable insights into the economic implications of the Dutch protein transition. Users can access actor-specific information on their solutions and aggregated economic data at both national and provincial levels. This facilitates the monitoring of long-term trends and informs policymakers about the progress in achieving the goals outlined in the National Protein Strategy. Additionally, it supports the initiation of impactful programs aimed at driving this transition forward.

To delve deeper into the details and understand the advantages of being part of this initiative, we invite you to explore the website

Visit Anuga

September 13, 2023

Join Us for Anuga 2023

Join us on Tuesday, October 10th, for a visit to Anuga 2023 in Cologne, the world’s largest food fair, alongside fellow TPC partners. This excursion is part of the Germany Year initiative, in collaboration with TPC and organized by Agrofood Broker Germany East NL / GO4EXPORT’s Jochem Wolthuis. The goal is to encourage food entrepreneurs from East NL to attend this fair together. We have 25 available spots. Prior to the fair visit, we will host a knowledge-sharing session on Friday, October 6th, to help you prepare for an optimal experience at the fair. Transportation (with the bus starting in Arnhem) and admission tickets will be taken care of. You can also look forward to an official VIP reception for the NL Delegation, just like in the past two Anuga editions. Traveling together is a formula for great success. Please register with Jochem Wolthuis (jochem.wolthuis@oostnl.nl) by October 1st at the latest or feel free to reach out if you have any questions.

TPC with 12 partners at FiE Frankfurt 2023

August 16, 2023

Shared booth at Food Ingredients Europe 2023

The Protein Community, in collaboration with Oost NL and Topsector, is participating in the Food Ingredients Fair in Frankfurt (FiE) with a shared booth featuring 12 partners. FiE is renowned as one of the food industry’s most significant and largest trade shows and takes place from 28 to 30 November 2023. Present at the stand will be: Bflike, Bösch Boden Spies, Cano-ela, Entobreed, Greencovery, Greenfood50, NoPalm-Ingredients, Ojah, Peelpioneers, Phycom, Schouten, Time Travelling Milkman. For more information about TPC at the FiE and an updated programme, visit the website of Foodvalley.

Why FiE?

Food ingredients fairs play a vital role in driving the protein transition by promoting sustainable ingredients, encouraging innovation, facilitating collaboration, and raising awareness about the importance of adopting more sustainable dietary patterns. These events serve as a nexus for industry players to come together, share ideas, and collectively work on the protein transition. 

TPC, Oost NL and Topsecter provide a shared booth for 12 partners. This creates a dynamic and cost-effective platform for partners to engage, learn, and succeed at the fair, while promoting the Netherlands as the place to be for plant-based protein innovation.

Novel Food: Curse or Blessing?

August, 14 2023

19 september 2023: Novel Food, curse or blessing?

While embracing novel food drives innovation and fosters a resilient and ecologically responsible protein sector, businesses must navigate complex regulatory landscapes, ensure food safety, gain market acceptance, and scale their products effectively. This Acceleration Session, organised by The Protein Community and the province of Noord Brabant, addresses these challenges and explores the potential of new food products. Register on Foodleap now!

Important Note: This event is exclusively intended for partners of The Protein Community and associates of the Noord-Brabant province. If you haven’t joined as a partner yet, kindly reach out to Leo Koning, the community manager, at leo.koning@foodvalley.nl.

Noord-Branbant and food innovation

Noord-Brabant has a reputation as a thriving hub for food innovation, with a strong focus on research and development, making it an ideal place for cutting-edge food technologies and sustainable practices. As interest in plant-based protein sources continues to grow, various innovations are being developed in the province and beyond, such as Algae-based foods, Novel plant varieties, and Nanotechnology-based foods. Many of these alternative protein sources fall into the category of novel food.

Programme

  • Guided tour in Cosun Innovation Center.
  • Province of Noord-Brabant: Overview of food innovations in the region.
  • Spot Innovation, Gertjan Smolders: What is novel food? How to create a smooth product & innovation process.
  • Cosun Protein, Marcel v.d. Vaart: Learnings during the EFSA approval process of RuBisCO
  • AKD, Barbara Mutsaers: what has changed the last 2-3 years and how to anticipate on that?
  • Biorefinery Solutions, Hans Derksen: The successful approach to an EFSA awarded “Water Lentil Protein Concentrate” as food-safe.
  • The Greenup Company, Danielle Mol: Continue to grow into the most valuable partner of your customers with novel food, a commercial perspective.

Special offer: Free from Food Amsterdam

July 3, 2023

Free from Food & Health Ingredients Amsterdam

Due to the successful participation of TPC in the Free from Food & Health Ingredients in Amsterdam (FFFA) in 2022, TPC has once again managed to secure an excellent offer. TPC partners can reserve their own booth in the TPC Pavilion during Free From on November 21st and 22nd 2023 at RAI Amsterdam. The coordination will be handled by the organizers of Free From Food. With this collective participation, we generate strong exposure to visitors and establish the right contacts. TPC-partners have a received a personal email with the link to apply. More information? Contact Chris Gottschalk | EBCEXPO – Chris@ebcexpo.com (+31 76 20 50 501).

Special package for TPC-partners

Thanks to our partnership with FFFA, we have created an attractive participation package that represents the following added value: FFFA now offers an accessible all-inclusive package for EUR 1750,- for TPC-partners. The collective presentation provides strong exposure, and this participation will be concentrated within our “own” TPC Pavilion at a prime location in the exhibition, ensuring perfect visibility. Direct contact with the FFF organization, along with the visibility of your company in the event’s communications, guarantees that your participation will not go unnoticed, quite the contrary.
The package entails: 
• Ready-to-use booth construction (size of your own space: 3×3 meters, part of a larger structure).
• Online registration: full access to the Promotional Manual, access to FFF catalog with company profile (100 words) and logo, access to FFF website with company logo and link to your website, access to product list, social media posts, free invitation cards;
• Tailor-made Matchmaking Program;
• Inclusion in the visitor campaign with collective participation in the official FFFA Newsletter + company listing on the website;
• Guided Innovation Tour, which will pass by the TPC Pavilion;
• Electricity (1.1kw)

Partnership with Food Personality

It will be a special edition with great potential and high-quality retail visitors, as our collaboration with the publisher of Food Personality (FP) and Supermarktteam.nl is becoming increasingly intense. Not only are they our media and campaign partner, but there will also be a special trade fair edition, and they will once again promote the Healthy Innovation Award, which will be presented during the fair. New in this edition is the simultaneous organization of the prestigious ‘Captain of the Category Event’ and the award ceremony for the winners. The plenary sessions are scheduled during the fair, and all breakout sessions/presentations will be held in the Free From Food Conferences at the exhibition. Furthermore, the visitor group (400 participants, approximately the entire Category Management Netherlands) will have the opportunity to sign up for the Innovation Category Tour.

The previous edition

The following link to the event report of our Amsterdam show in 2022 will give you a clear picture of the visitor and exhibitor profile: Event Report AMSTERDAM 2022 Free From Food. Here you can find the exhibitor list from the most recent edition in Amsterdam: Amsterdam FreeFromExpo 2022 Exhibitorlist.

Functional Ingredients in Action

June, 22 2023

The Protein Community: Functional ingredients in Action

The Acceleration Session: Functional Ingredients in Action took place on 20 June. The event brought together over 35 TPC-partners at Avebe’s Innovation Center in Groningen, with an additional 30 attendees joining online. The session featured presentations from Emma Teuling (Nizo), Marc Laus (Avebe), Erwin Kuiper (Codrico), and Jens Herold (ProXES), who shared their knowledge and provided guidance to attendees in their quest for the perfect ingredients for plant-based protein innovations. Avebe showcased the foaming functionality of its potato protein during their ’30 seconds of foam’ and the audience had the opportunity to taste macarons that utilized this potato protein afterwards. 

Key takeaways

1. The audience emphasized that consumer acceptance relies heavily on the taste and mouthfeel of a product, prioritizing sensory functionality. If the sensory experience is not enjoyable for consumers, they are less inclined to make repeat purchases of the product.

2. While the choice of ingredients is crucial for product functionality, it was emphasized that processing techniques also have a significant impact. Processing has the ability to override natural variations and effectively enhance or alter the functionality of ingredients.

3. During the session, the discussion highlighted faba beans as a captivating and easily obtainable protein source. Faba beans were recognized for their potential in various applications within the realm of plant-based products.

4. A synergistic approach to protein functionality was identified as a promising strategy. The session emphasized the potential benefits of combining the functional properties of different protein sources. By leveraging the strengths of multiple protein sources in a synergistic manner, innovative and improved products can be developed.

5. The session recognized the considerable challenge of scaling up from product testing to full-scale production. To address this issue, participants emphasized the importance of having an intermediate step. They discussed the potential solution of utilizing the Agrifood SME Innovation Voucher, which offers support and resources to facilitate the transition from testing to large-scale production. This voucher can assist in bridging the gap and provide the necessary assistance for companies in this critical phase.

The next Acceleration Session of The Protein Community will be 19 September on Novel Foods. Events of TPC are partner-only. Are you not a partner of TPC yet? Get in touch with Community Manager Leo Koning: Leo.koning@foodvalley.nl

Focus areas protein Transition to gain more speed & impact

June 6, 2023

Focus areas on The Protein Transition to gain more speed & impact

Maybe you heard us say it; our objectives are to plantify the protein industry, shorten time to market and become (more) protein self-sufficient. But what does that mean to partners of The Protein Community and how do these focus areas connect to the initiatives and activities that we organize at Foodvalley NL?  

Protein self-sufficient

Firstly, becoming protein self-sufficient. The goal is to establish local protein production systems that can meet the growing demand for sustainable protein sources in a specific area. The aim is to make locally produced protein products appealing and accessible to consumers, fostering a more self-reliant and resilient protein ecosystem. This can be developing crops, but also new technologies, ways of funding etcetera. We have various activities to achieve these goals. For example the Bean Deal initiative. The objective of the Bean Deal, officially known as the Green Deal Protein-Rich Crops, is to scale up the cultivation and processing of protein-rich crops in the Netherlands, primarily intended for human consumption, with a focus on nitrogen-fixing legumes. The deal is signed by 56 organisations (companies, government), all working on this objective in 30 concrete subprojects for the coming 3 years.

Plantifying the protein industry

Secondly, we aim to achieve a shift in plantifying the protein industry itself. Instead of relying solely on traditional animal-based protein sources, companies are embracing alternative protein options. This involves not only diversifying protein sources but also transforming the mindset and operations of companies that currently are focused on meat, dairy and fish production. The goal is that they become key players in the production of plant-based alternatives, offering innovative and appealing protein products that cater to the changing consumer preferences for sustainability and health. This focus area is about the ‘Plantification’ of animal-based protein products: the creation of a plant-based variant of a widely known animal product, recipe, or brand. An example is Friesland Campina, that is working on local plant-based dairy alternatives together with TPC-partner De nieuwe melkboer

Shorten time to market

Lastly, the time to market is crucial in the fast-paced plant protein industry. With the market rapidly evolving and competition intensifying, companies need to develop new plant protein products and release them asap. This not only establishes them as game changers, but also enables them to capture market share and meet the growing demand for sustainable and plant-based protein options. By accelerating product development, companies can stay ahead of the curve and deliver on the increasing consumer expectations for healthy and tasty products. At The Protein Community we facilitate this by connecting people, companies and organisations in the eco-system 1-on-1 (match making) and with organizing events to gain knowledge, share experiences and for networking.

Visual icons

In conclusion, the focus areas of protein self-sufficiency, plantifying the protein industry, and shortening time to market are driving the transformation and growth of the plant protein sector. In everything we do, we refer to these themes and start using these visual icons. If you have any questions, feel free to contact us!