Bean Deal signed by 20 partners of The Protein Community (TPC)
On July 14 2022, 56 organizations signed the Dutch Green Deal Protein-rich Crops, also referred to as the Bean Deal. The aim of this Green Deal is to scale the cultivation, processing and consumption of Dutch protein-rich crops. To achieve this aim, the 56 signatories covering the entire protein value chain, from breeders and farmers till caterers and education, have committed themselves to numerous efforts.
Commitment to make the Bean Deal successful
Foodvalley initiated this Bean Deal and hosted the event at the Floriade. During the session, Marjolein Brasz (CEO Foodvalley and chairwoman of the Green Deal Stirring Committee) asked many organizations to talk about their commitment and efforts to make this Bean Deal into a success. Also, some video’s where shown, including a special message form Jeroen Willemsen, Innovation lead Protein Shift. After the signing and photo sessions, we had a walking tour around the Floriade and enjoyed a very tasty plant-based lunch at the Protein Pavilion.
Convert risky cultivation into a good revenue model
The Green Deal is part of the Dutch National Protein Strategy (Nationale Eiwitstrategie) launched in 2020, aimed at increasing the self-sufficiency of proteins. The Dutch Minister of Agriculture, Nature and Food Quality signed the Green Deal and emphasized its importance and urgency: `With this Green Deal, we are taking on a major challenge. It is now important that we turn our signatures into action. Together with all parties we can convert risky cultivation into a good revenue model and a beneficial crop for soil and biodiversity. `
Follow up in September
No less than 20 partners of The Protein Community (TPC) are also signatories of the Bean Deal, including a wide variety of companies and provinces. In September there will be follow-up sessions for the actual implementation of the Bean Deal.
If you want to know more about the Bean Deal, please contact Jeroen Willemsen or Leo Koning: