Plant FWD 2024

Join us at Plant FWD 2024! This year, Plant FWD is expanded to a two-day event. As a founding partner of Plant FWD, TPC is able to offer a big discount for all its partners. Get your ticket for just €295 (discounted from €495-795). This offer is available until April 21. Find the offer here on Foodleap

What to expect?
Jeroen Willemsen (lead protein transition at Foodvalley) will once again be one of the main speakers at this event. Besides, TPC will have their own stand at the market and we will launch the Protein Transition Map NL internationally. Let’s shape the future of food together at Plant FWD 2024. See you there!

Find more information about Plant FWD 2024 here

The programme of 2023:

The Protein Community (TPC) is proud founding partner of Plant Forward. There are plenty of opportunities to get to know TPC on April 18: Listen to Jeroen Willemsen on main stage, participate in the TPC break-out session at 14.00, and get to know us at the TPC drinks & bites on the Vide. Do you want to become a TPC-partner? Let us know. 


Plantification: “The creation of a plant-based variant of a widely known animal product, recipe or brand”. 

 A plant-based Chocomel variant, a vegetarian version of the iconic Ikea balls, McDonalds’ McPlant, a sweet curry with seitan from Bumi – all examples of this phenomenon. Using the power of recognition, convenience and routine, plantification will play a pivotal role in helping a new group of consumers restore their protein balance. Where electrification is the way forward for the energy transition, plantification is for the protein transition. Planification is about redefining the protein industry. And is the way forward to a more balanced meal on our plate.

Do you have a suggestion to improve this definition? 


Share your thoughts

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What product should be Plantificated next? Let us know! 

The Protein Community Session: Smart Scaling with Local Protein

At PlantFWD, 10 TPC partners will take the stage to share their local cases and challenges. An interactive session where you can ask all your questions and get creative in brainstorms sessions and inspiring conversations.

Join the session of The Protein Community: Best practices of smart scaling with local protein, 14.00 – 14.45.

The 10 speakers

Joke Rozing


Julie Cortal

NoPalm Ingredients

Birgit Dekkers

Rival Foods

Brad Vanstone


Marc Arts


Dimitris Karefyllakis

Time Travelling Milkman

Susanne de Raaij


Vera van Deelen


Danielle Mol

The Greenup Company

Anneke Roes


Join The Protein Community

Innovation during a transition can be difficult. Sometimes challenges can be too complicated to tackle on your own. The Protein Community (TPC) is a safe environment where you can partner up on your ideas and find inspiration from each other. We do this by providing the right support and by creating a mix of cross-sectoral organisations working on the same topic. 

The Protein Community is the biggest protein community from The Netherlands. Worldwide, we have more than 100 TPC partners. As TPC partner, you’ll enjoy many benefits, such as matchmaking services with inspiring partners, capital, facilities, and in-depth events.

Upcoming events

  • 20 June, Acceleration Session Functional Ingredients at the innovation Center of Avebe in Groningen. Register here. Not a TPC-partner yet? We will contact you after registration. 
  • 28 – 30 November Food Ingredients Frankfurt. Interested in joining a shared stand? Fill in your details

The TPC Team

Jeroen Willemsen

Lead Protein Shift

Leo Koning

Community Manager

Minke Burgers

Project Manager

Sylvia Raaijmakers

Project Coordinator

Eva Berends

Project Coordinator