Meet The Protein Community at Plant FWD
The Protein Community (TPC) is proud founding partner of Plant Forward. There are plenty of opportunities to get to know TPC on April 18: Listen to Jeroen Willemsen on main stage, participate in the TPC break-out session at 14.00, and get to know us at the TPC drinks & bites on the Vide. Do you want to become a TPC-partner? Let us know.
Plantification
Plantification: “The creation of a plant-based variant of a widely known animal product, recipe or brand”.
A plant-based Chocomel variant, a vegetarian version of the iconic Ikea balls, McDonalds’ McPlant, a sweet curry with seitan from Bumi – all examples of this phenomenon. Using the power of recognition, convenience and routine, plantification will play a pivotal role in helping a new group of consumers restore their protein balance. Where electrification is the way forward for the energy transition, plantification is for the protein transition. Planification is about redefining the protein industry. And is the way forward to a more balanced meal on our plate.
Do you have a suggestion to improve this definition?
Share your thoughts
What product should be Plantificated next? Let us know!
The Protein Community Session: Smart Scaling with Local Protein
At PlantFWD, 10 TPC partners will take the stage to share their local cases and challenges. An interactive session where you can ask all your questions and get creative in brainstorms sessions and inspiring conversations.
Join the session of The Protein Community: Best practices of smart scaling with local protein, 14.00 – 14.45.
The 10 speakers
Joke Rozing
MCLS
Julie Cortal
NoPalm Ingredients
Birgit Dekkers
Rival Foods
Brad Vanstone
Willicroft
Marc Arts
Greenfood50
Dimitris Karefyllakis
Time Travelling Milkman
Susanne de Raaij
Biobite
Vera van Deelen
Boon
Danielle Mol
The Greenup Company
Anneke Roes
Phycom
Join The Protein Community
Innovation during a transition can be difficult. Sometimes challenges can be too complicated to tackle on your own. The Protein Community (TPC) is a safe environment where you can partner up on your ideas and find inspiration from each other. We do this by providing the right support and by creating a mix of cross-sectoral organisations working on the same topic.
The Protein Community is the biggest protein community from The Netherlands. Worldwide, we have more than 100 TPC partners. As TPC partner, you’ll enjoy many benefits, such as matchmaking services with inspiring partners, capital, facilities, and in-depth events.
Upcoming events
- 20 June, Acceleration Session Functional Ingredients at the innovation Center of Avebe in Groningen. Register here. Not a TPC-partner yet? We will contact you after registration.
- 28 – 30 November Food Ingredients Frankfurt. Interested in joining a shared stand? Fill in your details.
The TPC Team
Jeroen Willemsen
Lead Protein Shift
Leo Koning
Community Manager
Minke Burgers
Project Manager
Sylvia Raaijmakers
Project Coordinator
Eva Berends
Project Coordinator