Online Recap German Plant-Based protein Market

On 28 March an online recap of the workshop: Opportunities in Germany took place. This online recap provided the chance to ask questions about entering and growing on the German plant-based protein market. Jochem Wolthuis discussed the most important findings of the previous workshop. 

Germany is by far the largest market in Europe for plant-based meat-, fish- and dairy alternatives and an important catalyst for product development and sales in the protein transition. Entering the German market can be difficult due to differences in regulations, consumers, and ways of doing business.  

Insights online recap Opportunities in Germany:

• Locality is very important. If you have a ‘local’ product, it is likely to do well in the German market.
• There are creative business opportunities. One participant asked, “how do I sell my ready-made meals in Germany?” You could think about online supermarkets like Picnic, maybe Oda. But there is also the possibility of getting in touch with this young German entrepreneur. He made a good deal with a delivery service and now sells potatoes online through his own web shop. That might also be an option, Jochem suggests.
• Animal welfare  is more important to most consumers than in The Netherlands. 
• Packaging remains an issue as the rules in Germany is different. Fortunately, guidelines can be found online.