January 25, 2023

Workshop: opportunities in Germany

With 82 million inhabitants, Germany has five times as many consumers as the Netherlands. Moreover, consumption of plant-based alternatives is growing at a record pace; by more than €800 million per year. Germany is by far the largest market in Europe for plant-based meat-, fish- and dairy alternatives and an important catalyst for product development and sales in the protein transition.

Therefore TPC & OostNL /GO4EXPORT are launching a program to successfully enter & grow your company in the German plant-based protein market. The first workshop: ‘opportunities in Germany’ will be held on March 8 in Arnhem. You can register here.

 What consumer trends are there? Which German protein clusters exist and how can Dutch companies best position their new protein products? You will get the answers (and more!) during this workshop. There is room to ask your questions as well.

This workshop marks the launch of the Germany Protein Program 2023. We encourage you to attend from the beginning. On this day, we will also inform you about the other activities of the German Protein Program and you can give your imput. The networking afterwards provides an opportunity to connect with other companies interested in entering the German market. And it is the opportunity to explore the possibilities of participating in a booth at Anuga (Keulen) or Food Ingredients (FI) Europe (Frankfurt).

Program

14.00 – 14.30: walk-in

14.30 – 17.00: Interactive presentations on the following topics:

– The German Protein transition. Also compared to the Dutch transition.

– Insights and trends of the German marketing channels, retail, foodservice and consumers.

– First-hand experience on the German market

– Preview of the rest of the German program

17.00 – 18.00: Networking with drinks & bites

This event is organised in collaboration with OostNL /GO4EXPORT